# Tony Singh

> Brand lead and AI product builder based in Birmingham, UK. I turn complex products into clear brands and build the tools behind them, and am expanding into product and workflow automations for SMEs. Five years of brand work for early-stage Web3 startups (2021–2025), and before that six years as an architectural designer at AJ100 practices.

Contact: cv@ethera.studio · X: https://x.com/tonyethera

## Current

- [Ethera Studio](ethera-studio.html): Founder. A human-centric, story-driven brand studio (2023–2026).
- [tempworks.ai](tempworks.html): Co-founder. AI workflow automation for UK temporary works, built on AWS (2026). Exploring seed funding. Piloted with two firms; I led technical direction, system architecture, design system, build, product, brand and marketing.
- [Midlands Consulting](midlands-consulting.html): Founder. Business automations for UK Midlands firms (2026). Hands-on AI automation for local firms, helping my community grow.
- [Famealy.ai](famealy.html): Founder. Family meal planner with smart shopping lists and one-click Amazon baskets (2025). Exploring seed funding.

## Web3

- [Alveria Capital](alveria-capital.html): Logo and website design sprint delivered in under one week for a Singapore-based hedge fund with roughly $50M AUM (2024).
- [Elusiv (now Arcium)](arcium.html): Brand, launch videos, website, social and events. Raised a $5.5M strategic round (May 2024) (2023–24).
- [Entangle](entangle.html): Brand, web, motion and social, run alongside Elusiv. Seed and private rounds securing $4M, announced 9 January 2024 (2023–24).
- [Zoolana](zoolana.html): Creative Lead on the founding team. ~$2M NFT raise, with the 3,500-piece Alpha Blue collection on Magic Eden (2021–22).

## Architecture

- Residential Design: Freelance, extensions and renovations (2020–22).
- Nicol Thomas: Architectural Assistant, RIBA Part II (2019–21).
- MA Architecture (2019).
- Associated Architects: Architectural Assistant, RIBA Part I (2016–19).
- BA (Hons) Architecture (2016).
- Glancy Nicholls Architects: Architectural Assistant, RIBA Part I (2015–16).

## Photography

- [Exploration](exploration.html): A collection of lifestyle photography (2015–23).
- Cineture: Assistant Photographer, luxury weddings (2015–17).

## Tools

Listed on the homepage under [Tools](index.html#tools).

- 3D and CAD: AutoCAD, SketchUp, Blender, Revit.
- Design and UI: Figma, Paper, Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Lightroom.
- Product: Expo, Next.js, React, Tailwind, shadcn, Python, Cursor, TestFlight.
- AI: Gemini, Amazon Bedrock, Claude, Codex, OpenClaw, Hermes.
- Video: ComfyUI, Seedance, Higgsfield, Sunra.
- Cloud and data: AWS, Supabase, PostgreSQL, Railway.