Elusiv, now Arcium

Brand and creative · Web, motion, social and events · 2023–24

I joined Elusiv in a role similar to my work at Zoolana, but with a narrower remit. The team already had its core brand assets in place, so my job was to apply and extend that system rather than create an identity from zero.

I partnered closely with the marketing team to turn campaign ideas into cohesive creative across web, social, video and events. My role was to keep every touchpoint recognisably Elusiv while adapting the brand system to different formats, audiences and launches.

The company later evolved from Elusiv, a privacy protocol on Solana, into Arcium, a network for confidential computing.

What I delivered

  • Brand applicationExtended the existing visual system into a flexible campaign language across web, social, video and events
  • Launch videosMotion-led product and announcement films designed to make technical releases clear and engaging
  • Website designPage and campaign design that translated the brand into a consistent web experience
  • Social contentReusable graphics and content supporting product updates, announcements and community growth
  • Event creativeVisual assets for the team's presence at industry events

How the role differed

At Zoolana I was part of the founding team and responsible for building the brand from the ground up. At Elusiv, I worked within an established direction and was less involved in company strategy, concentrating instead on the quality and consistency of the brand's execution.

Outcome

In May 2024, Arcium announced a $5.5M strategic funding round led by Greenfield Capital, bringing its total funding to $9M. The round followed the team's expansion from Elusiv into confidential computing.