Entangle
Brand and creative · Web, motion and social · 2023–24
I worked on Entangle in a role similar to Elusiv, and the two ran alongside each other. The remit was brand, web, motion and social, applying the identity across the product's public touchpoints rather than founding the company.
The work was brand and marketing assets, the website, motion graphics and social content. Each piece had to stay recognisably Entangle as the product moved through updates and announcements.
Entangle was building cross-chain interoperability and data infrastructure. The public site is no longer live and is kept on the archive linked above.
What I delivered
- Brand and marketing assetsCampaign and marketing creative that carried the existing identity into launches and announcements
- Website designPage design that put the brand and the product story into a consistent web experience
- Motion graphicsShort motion pieces for product updates and announcements
- Social contentGraphics and posts supporting product updates and community communication
How the role differed
The scope matched Elusiv: execution across web, motion and social, not the founding remit I had at Zoolana. Entangle ran in parallel with that Elusiv work through 2023 and 2024.
Outcome
On 9 January 2024, Entangle announced seed and private rounds securing $4M.